Boral Hires Guetzow, Commercial Sales Leader

Words: Dan KamysBoral Hires Guetzow, Commercial Sales Leader

Boral USA has hired Gene Guetzow as commercial sales leader for Boral Stone Products. Guetzow brings 25 years of masonry marketing expertise to his new role, based out of Milwaukee. He will focus on bringing Cast-Fit Cultured Stone Veneer to the U.S. architectural market.

“The commercial sales leader position was created in response to our growing number of product offerings focused on architectural detail and design, said Dennis Merino, VP of sales with Boral Stone Products. “Given Gene’s experience in architectural sales and vast knowledge of masonry products, we have complete confidence in his abilities to successfully execute the sales strategy in the U.S. architecture market.”

Guetzow's extensive background in architectural sales and promotion has encompassed senior positions as regional sales manager at Arriscraft International, and president at Building Stone Products. During his tenure at Building Stone Products, the company grew commercial architectural sales/specifications from $50,000 to $2.2 million. Most recently, Guetzow served as U.S. sales/marketing manager at CalStar Products.

With a comprehensive knowledge of masonry products and installation requirements, Guetzow has presented more than 800 AIA accredited Lunch and Learn programs for architects since 1997. He is a LEED Accredited Professional and a professional affiliate of the Building Industry Association, Construction Specifications Institute, American Institute of Architects, and Association of Licensed Architects, as well as a US Green Building Council-LEED AP and BIA-certified Green Brick Specialist.

Masonry Safety Inspections

The look of confusion and utter loss on people’s faces when I tell them that I’m a safety inspector for a masonry company is often hilarious.

About: Safety
What AI Can Do For the Masonry Industry

If your pension fund doesn’t hold NVIDIA stock, your fund manager has some questions to answer. This week, NVIDIA became the most valuable company in the world, with a market cap exceeding $3.4 trillion. They have been at the forefront of AI mania that ha

About: Featured
Brick: A Resilient Product That Will Make You Proud

Originating as the very dirt beneath our feet, brick has proven to be a sustainable, enduring solution that has been trusted for hundreds of years. While modern consumerism tends to focus on providing fast, cheap merchandise that is not intended to last,

Building a Sustainable Future with Brick: Benefits and Impact

In both residential and commercial building design and construction, there is a growing awareness and commitment to minimizing environmental impact while improving health, comfort, and overall well-being.