Boral Hires Guetzow, Commercial Sales Leader

Boral USA has hired Gene Guetzow as commercial sales leader for Boral Stone Products. Guetzow brings 25 years of masonry marketing expertise to his new role, based out of Milwaukee. He will focus on bringing Cast-Fit Cultured Stone Veneer to the U.S. architectural market.

“The commercial sales leader position was created in response to our growing number of product offerings focused on architectural detail and design, said Dennis Merino, VP of sales with Boral Stone Products. “Given Gene’s experience in architectural sales and vast knowledge of masonry products, we have complete confidence in his abilities to successfully execute the sales strategy in the U.S. architecture market.”

Guetzow's extensive background in architectural sales and promotion has encompassed senior positions as regional sales manager at Arriscraft International, and president at Building Stone Products. During his tenure at Building Stone Products, the company grew commercial architectural sales/specifications from $50,000 to $2.2 million. Most recently, Guetzow served as U.S. sales/marketing manager at CalStar Products.

With a comprehensive knowledge of masonry products and installation requirements, Guetzow has presented more than 800 AIA accredited Lunch and Learn programs for architects since 1997. He is a LEED Accredited Professional and a professional affiliate of the Building Industry Association, Construction Specifications Institute, American Institute of Architects, and Association of Licensed Architects, as well as a US Green Building Council-LEED AP and BIA-certified Green Brick Specialist.