Masonry Magazine July 1969 Page. 39
Experimental Housing Venture
Four private concerns—a billion-dollar diversified manufacturer, a large public utility, a research institute, and a new town developer—today announced they would join in an experimental homebuilding program to demonstrate and test a long list of innovations in medium-price housing.
The participants are Olin Mathieson Chemical Corporation, New York; Northern Natural Gas Company, Omaha; the Stanford Research Institute, Palo Alto, Calif., and Jonathan Development Corporation, Jonathan, Minn.
They have agreed to form a joint venture company, Jonathan Housing Corporation, which will start this summer building two types of housing taking advantage of certain new concepts evolved by the research institute under a million-dollar study program. The study was financed by several major U. S. corporations including Olin and Northern Natural Gas.
All of the new homes will be built at the new town of Jonathan, Minn., in Chaska, 25 miles southwest of Minneapolis, and marketed as part of that planned community's development program.
The first type of housing will consist of 20 single-family homes in the $30,000 to $35,000 range, designed by the New York architectural firm of George Nelson & Gordon Chadwick.
The second will be 24 lower-cost dwelling units based on a "stack" concept developed by the Jonathan Design Group. The objective of this concept, the announcement said, is to utilize factory labor for the construction of inexpensive, essentially finished modules suitable for stacking around a stair core and on top of each other to form small dwelling or office complexes.
A "stack" office unit already is in place and occupied in the Jonathan Center for Industry and Research at Jonathan.
In their joint announcement, the four sponsoring companies said:
"It is increasingly evident to leaders in the housing industry and government that we as a nation will be unable to meet the demands for housing in the future if we continue to operate as we have in the past.
"The principal obstacles include spiraling costs of both labor and materials combined with cumbersome financing techniques and outdated municipal administrative structures, taxes, codes and inspection systems.
"The Jonathan Housing Corporation program will explore new ways of coping with these problems. The project is to be a research laboratory as well as a demonstration and an evaluation stage, and not just a means of supplying houses for Jonathan.
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