Masonry Magazine November 2010 Page. 36

Masonry Magazine November 2010 Page. 36

Masonry Magazine November 2010 Page. 36
BUSINESS BUILDING

By George Hedley
Shoot at Something

Leadership is simple. First, you've got to know exactly what you want, for your company, your department, or your project team.

I speak to business owners and ask, "What do you want?"

They respond, "I want to make a profit."

I ask, "How much?"

Answer: "As much as I can get."

I respond, "What if you can't get very much?"

Answer: "That's not enough."

It becomes obvious they really don't know what they want or have a clear target to shoot for. Examples of clear targets include specific goals: "The project team's goal is to make $50,000 on this job and get at least two referrals from the customer." Leaders know what they want and communicate specific clear targets and deadlines for their people. And only then can you develop a plan to get what you want. "More" is never a target.

Here are three steps to get what you want:

1. Know what you want!
2. Have a written plan!
3. Always track and make progress toward what you want!

You get pulled off track daily by ordinary business activities. Things go wrong, customers call with immediate needs, equipment breaks, or people don't show up. These daily inconveniences pull you off course and take you away from your No. 1 priority, which may be bottom-line profit, sales or customer service. You need a written plan to keep on track and measure your progress. I recommend written charts and graphs posted for all to see, which clearly show progress toward results.
Keep targets clear and simple

ACCORDING TO Fortune magazine, a top quality of America's most-admired companies is laser-like focus. They have a clear, single business focus of what they're trying to do. For example: Wal-Mart low prices, Nordstrom customer service, GE-be No. 1 or 2 in every business they undertake. To me, that's not a path that most small and medium business owners take. They try to do too much and be everything to everyone, instead of staying focused, doing what they do best, and only setting a few simple and attainable goals.

People and companies without clearly written targets and goals are used by those who have them. Those who have written goals achieve them. Those who don't, get the leftovers. I always ask, "Have you got a measurable target? Do you have three clearly defined goals? What do you want to achieve this year?" In my survey of more than 2,000 business owners, only 30 percent had written goals for sales, overhead and profit. No wonder companies struggle.
Do you use scorecards?

CAN YOU IMAGINE playing a golf course without greens? Score doesn't matter. After four hours, you stop and go to the bar and start drinking. There'd be no excitement. There's nothing to shoot for. No targets or scorecard. Sound bad? Sounds like most companies, to me.

What are you really trying to accomplish? To get the results you want, you have to know exactly what you're shooting for and have a scorecard to keep track of progress. When you hit a bad golf shot, you can make the necessary adjustments to get back on course. In business, you've got different terrain and obstacles along the way to overcome as well. So you need information and feedback to make adjustments as you go, and targets to shoot for and a scorecard to keep track of progress. Get everyone involved by giving them clearly visible targets, written goals and a scorecard.
Use challenges and incentives

AS A CONSTRUCTION company owner, it's often amazes me when I go out to a jobsite and ask the field superintendent, "When are you going to get this part of the project completed?"

He says, "Well, I think we'll get it done in a couple of months."

I then ask, "How did you come up with that completion date?"

He then says, "Well, I talked to the subcontractor's job foremen, and we sort


Masonry Magazine December 2012 Page. 45
December 2012

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Masonry Magazine December 2012 Page. 46
December 2012

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Masonry Magazine December 2012 Page. 47
December 2012

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Masonry Magazine December 2012 Page. 48
December 2012

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