Masonry Magazine March 2012 Page. 51
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Big River Announces New Brand
Big River Industries announced a new branding initiative to showcase the company's expanded clay lightweight aggregate spanning six applications, including masonry, concrete, geotechnical, asphalt, horticulture, and storm water management. The initiative features a new brand name, Riverlite, which is being implemented to consolidate three previous brands, Gravelite, Livlite and Arkalite.
Part of Oldcastle Architectural since 1987, the company began in 1954 with the production of Gravelite, a rotary kiln expanded clay lightweight aggregate produced near Baton Rouge, La. In 1984, a second expanded clay lightweight aggregate, Livlite, was added with the acquisition of the Tombigbee Lightweight Aggregate Co. in Livingston, Ala. Growth continued in 2005, when the company purchased its Arkalite plant near West Memphis, Ark., making Big River Industries the nation's largest producer of expanded clay lightweight aggregate. Today, Big River's annual production capacity exceeds 2.5 million cubic yards.
Each of the facilities is located purposely on a river, allowing for barge shipments to customers in other states and regions. From inception, the intentional proximity to the rivers led to the company name of Big River Industries. The company name sake combined with the lightweight characteristic of its aggregate products incited the new Riverlite brand name.
The consolidation of the former three brands to Riverlite was based upon market research involving an evaluation of the construction, engineering and other relative industries in the Southeast and Midwest, where Big River's products are distributed.
Three Masonry Groups Merge
As of Jan. 1, 2012, the Masonry Institute of Maryland (MIMI) and the Professional Masonry Association (PMA) have merged with The Masonry Institute Inc. (MI). The merged group will be known as the Masonry Institute Inc.
"We are all pleased to now have the opportunity to join forces, share resources and experience to market and promote our masonry industry in a unified manner," says Joyce Greer, executive director.
Greer also has achieved the LEED Green Associate credential through the U.S. Green Building Council (USGBC). Marketing the sustainable attributes of masonry will be a continuing goal for Greer as she pursues further credentialing.
"Being a member of USGBC and James River Green Building Council in Richmond has afforded me the ability to have a voice for our industry through the interaction with these groups," she says.
LiftOne, Briggs Acquire Hyster
LiftOne, has executed a letter of interest to acquire a portion of Barloworld Handling's assets relating to Hyster lift trucks. Briggs International, Inc. says its subsidiary, Briggs Equipment, also has executed a letter of interest to acquire a portion of Barloworld Handling's assets.
LiftOne will be appointed by Hyster Co. for the sales and service of Hyster lift trucks in a portion of Barloworld's territory. LiftOne and Barloworld are now commencing a due diligence process as they move to finalize this transaction with a target closing date at the end of the first quarter. Hyster Co. will appoint Briggs as an authorized dealer for the sales and service of Hyster brand lift trucks in a portion of Barloworld's territory. Barloworld Handling has accepted Briggs' letter of interest. Briggs is conducting due diligence of Barloworld's U.S. materials handling operations. Completing the transaction is subject to execution of a definitive and binding agreement.
Once complete, this transaction will position LiftOne as one of the largest Hyster dealers in the United States, with responsibility for portions of Alabama.
Gracom Masonry Ltd. is an employee owned, industry leading company offering building envelope construction and project management services throughout Canada and locations in the US. We are an equal opportunity employer offering competitive remuneration and benefits package.
These opportunities are currently available at various locations across Canada
Senior Estimator
Preference is given to candidates with training, or a combination of field experience and training, in estimating. Proficiency with computer estimating software, preferably Timberline, is required. Masonry and metal cladding experience is an asset.
Senior Project Manager
Preference is given to candidates with post-secondary education and project management experience in the masonry and metal cladding sectors.
Other Opportunities
Other career opportunities are posted online at www.gracom.ca.
To Apply
We thank all applicants for their interest, however only selected candidates will be contacted. All applications are held in strictest confidence.
Apply online at: www.gracom.ca/careers
Or, email your resume to: careers@gracom.ca
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